"Bolt In Rio" Case
Puma sponsors Usain Bolt. This is great.
But they can only do 3 activations per year with the athlete.
That's a problem.
Step 1:
Create an internal campaign to bring Usain Bolt to Rio, competing with Puma's marketing and agencies around the world.
Step 2:
Create a PR agenda with interviews in the Brazil main communication channels.
Step 3:
We performed brand experience actions across the city.
Step 4:
Create promo activations for Puma consumers in biggest store in the city.
And step by step, it became a successful media case with a great exposure of Puma brand in Brazil despite the low budget available.
> Invested budget: US$ 150.000,00
> Returned Media Value: US$ 11,000,000.00 (aproximately)
This film was all edited by myself with parts of many web movies as a collage, and has non-commercial purposes. Just to detail work and for fun.