Por esse motivo, criamos uma campanha de conscientização pedindo a população para se planejar antes de sair de casa, acessando o site: cidadeolimpica.rio e convidamos o público a participar da festa a pé, de carro ou transporte público, evitando assim, transtornos no traslado pela cidade.
More than 10,000 athletes , 3,000 referees , almost 30,000 journalists and 150,000 people will work at the Olympic Games in Rio in 2016. It's like a New Year's Eve party every day throughout the city.
For this reason we have created an awareness campaign asking people to plan yourselves before leaving home in cidadeolimpica.rio website and invite the public to join the party by walk, by car or public transport, avoiding the inconvenience of shuttle around town during the Games.
O PERSONAGEM
Usamos de forma divertida como personagem da campanha, um objeto que irá fazer parte da rotina do carioca durante os Jogos, alterando o seu caminho pela cidade do Rio: o cone de trânsito.THE CHARACTER
We used as character, in a funny mood, an object that will be part of the Rio de Janeiro routine during the Games by changing the way people will ride through the city of Rio: the traffic cone.
TV 15" COMMERCIALS
Comercials de 15 seg. para TVCopy:
Your way will change with the Games.
Plan yourself in: cidadeolimpica.rio
PRESS Ads
Ads Title:
Your way will change with the Games.
Plan yourself in: cidadeolimpica.rio
OUT-OF-HOME BILLBOARD
OUT-OF-HOME DIGITAL
RADIO SPOT 30"
Spot de rádio 30 seg.GPS device voice:
Do not turn right. Do not turn left. Not this way.
That’s it boy! Leave your car at home.
Loc.:
Your way will change with the Games. Before go out plan yourself in: cidadeolimpica.rio
See the events and a better ride by walk, by car or public transport.