https://fabianopinheiro.cargo.site Fabiano Pinheiro Portfolio Wed, 17 Jun 2026 18:50:18 +0000 https://fabianopinheiro.cargo.site en https://fabianopinheiro.cargo.site/Homepage Mon, 13 May 2019 13:08:25 +0000 Fabiano Pinheiro Portfolio https://fabianopinheiro.cargo.site/Homepage https://fabianopinheiro.cargo.site/Best-Seller-Comments Wed, 17 Jun 2026 18:50:18 +0000 Fabiano Pinheiro Portfolio https://fabianopinheiro.cargo.site/Best-Seller-Comments <img width="1920" height="1039" width_o="1920" height_o="1039" data-src="https://freight.cargo.site/t/original/i/03edc307772b842f063c0a70866701413af5437cffdd468b4ac96b196edb097b/Best-Seller-tripa-portfolio-cover.jpg" data-mid="249609950" border="0" src="https://freight.cargo.site/w/1000/i/03edc307772b842f063c0a70866701413af5437cffdd468b4ac96b196edb097b/Best-Seller-tripa-portfolio-cover.jpg" />Citadel Publishing took classic literature to the only place where Brazil still reads attentively: the comments section. People read fewer and fewer books — and more and more comments. Threads have become the place where opinions form, where debate happens, and where screen time actually goes. The paradox: never have we read so much short text from strangers, and so little text that has survived centuries. The question that sparked the campaign was simple: what if the classics left comments? A Editora Citadel levou a literatura clássica para o único lugar onde o Brasil ainda lê com atenção:&nbsp;a caixa de comentários.As pessoas leem cada vez menos livros — e cada vez mais comentários. Threads viraram o lugar onde a opinião se forma, onde o debate acontece e onde o tempo de tela realmente vai. O paradoxo: nunca se leu tanto texto curto de gente desconhecida, e tão pouco texto que sobreviveu a séculos A pergunta que originou a campanha foi simples: e se os clássicos comentassem? Best Seller Comments pulls characters from world literature off the page and drops them exactly where the converation is: in the middle of the hottest debates on the Brazilian internet. Best Seller Comments tira os personagens da literatura mundial das páginas e os coloca exatamente onde a conversa está: no meio das discussões mais quentes da internet brasileira. Winston, from 1984, shows up when private messages get leaked.Winston, de 1984, aparece quando mensagens privadas vazam. <img width="1920" height="1039" width_o="1920" height_o="1039" data-src="https://freight.cargo.site/t/original/i/e02b097eaf66d4a49686b06c0f1d7f2ab08333e09e3538266092d6585722de65/2.jpg" data-mid="250895000" border="0" src="https://freight.cargo.site/w/1000/i/e02b097eaf66d4a49686b06c0f1d7f2ab08333e09e3538266092d6585722de65/2.jpg" /> Weight-loss drugsspark controversy? Machiavelli reminds us:the ends justify the means. Medicamentos para emagrecer geram controvérsia? Maquiavel nos lembra: os fins justificam os meios.<img width="1920" height="1039" width_o="1920" height_o="1039" data-src="https://freight.cargo.site/t/original/i/5608c60ef4b24563eab7e4a09d68bad2c3987e1844a1fd441f66535e1f57cfb2/1.jpg" data-mid="250894999" border="0" src="https://freight.cargo.site/w/1000/i/5608c60ef4b24563eab7e4a09d68bad2c3987e1844a1fd441f66535e1f57cfb2/1.jpg" /> Sun Tzu applies The Art of War to the week's viral feud.Sun Tzu aplica A Arte da Guerra à treta viral da semana.<img width="1920" height="1039" width_o="1920" height_o="1039" data-src="https://freight.cargo.site/t/original/i/212871392624dfa26a2824eb5363ca4e5b612cb2138a3c7d181be65917f314a0/3.jpg" data-mid="250895001" border="0" src="https://freight.cargo.site/w/1000/i/212871392624dfa26a2824eb5363ca4e5b612cb2138a3c7d181be65917f314a0/3.jpg" /> A mission to themoon goes viral? The Little Prince questions whywe’re so eager to leave our planet.Uma missão à Lua viraliza? O Pequeno Príncipe questiona por que estamos tão ansiosos para deixar nosso planeta. <img width="1920" height="1039" width_o="1920" height_o="1039" data-src="https://freight.cargo.site/t/original/i/a361207997f7ea4704875c7546da1dd65ea6b2b3cca97658d3c366cd7eea1c94/3.jpg" data-mid="249649162" border="0" src="https://freight.cargo.site/w/1000/i/a361207997f7ea4704875c7546da1dd65ea6b2b3cca97658d3c366cd7eea1c94/3.jpg" /> Each work finds the contemporary topic on which it still has something to say — because it always did. Cada obra encontra o assunto contemporâneo em que ela ainda tem algo a dizer — porque sempre teve. The characters live on profiles on X and Instagram and respond to the news in real time. Behind the scenes, an AI layer maps literary archetypes and connects them to the typical internet-commenter personas, generating contributions to the debate the moment a topic heats up. Literature stops being promotional content and becomes the campaign's medium itself.Os personagens vivem em perfis no X e no Instagram e respondem ao noticiário em tempo real. Por trás, uma camada de IA mapeia os arquétipos literários e os conecta aos perfis típicos de comentador da internet, gerando entradas no debate no momento em que o tema esquenta. A literatura deixa de ser conteúdo de divulgação e vira a própria mídia da campanha. <img width="1920" height="1811" width_o="1920" height_o="1811" data-src="https://freight.cargo.site/t/original/i/25c0915cd463a0d0c463c01acbc153ab0b275e22b9cd6743f43f8ac3aa21b51b/Best-Seller-tripa-portfolio-perfis2.jpg" data-mid="249870526" border="0" src="https://freight.cargo.site/w/1000/i/25c0915cd463a0d0c463c01acbc153ab0b275e22b9cd6743f43f8ac3aa21b51b/Best-Seller-tripa-portfolio-perfis2.jpg" /> At the end of each thread, the reader finds the reward: a 15% discount coupon to buy the book on Amazon's e-commerce platform, the campaign's partner. From comment to cart. No fim de cada thread, o leitor encontra a recompensa: um cupom de 15% de desconto para comprar a obra no e-commerce da Amazon, parceira da ação. Do comentário ao carrinho. <img width="1920" height="1845" width_o="1920" height_o="1845" data-src="https://freight.cargo.site/t/original/i/4bab24b60b8ec5492ff6d378150d4550156eb7f0e7badaca8a0d4494942df4f7/Best-Seller-tripa-portfolio-checkout.jpg" data-mid="249870665" border="0" src="https://freight.cargo.site/w/1000/i/4bab24b60b8ec5492ff6d378150d4550156eb7f0e7badaca8a0d4494942df4f7/Best-Seller-tripa-portfolio-checkout.jpg" /> https://fabianopinheiro.cargo.site/Block-Pin Tue, 17 Jun 2025 21:57:28 +0000 Fabiano Pinheiro Portfolio https://fabianopinheiro.cargo.site/Block-Pin <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/001a2ddbe67c6e16ba0fe1fddb1bdb70c3ce6db96038a961044af4db4835b3b6/BLOCK-PIN-1.gif" data-mid="234731711" border="0" src="https://freight.cargo.site/w/1000/i/001a2ddbe67c6e16ba0fe1fddb1bdb70c3ce6db96038a961044af4db4835b3b6/BLOCK-PIN-1.gif" /> <img width="2048" height="1317" width_o="2048" height_o="1317" data-src="https://freight.cargo.site/t/original/i/f674d60de615c4c43dfb1f20237bb37e5627504aaa91fd802ce23f709ecd5119/1737988400890.jpeg" data-mid="234711439" border="0" src="https://freight.cargo.site/w/1000/i/f674d60de615c4c43dfb1f20237bb37e5627504aaa91fd802ce23f709ecd5119/1737988400890.jpeg" /> <img width="1920" height="419" width_o="1920" height_o="419" data-src="https://freight.cargo.site/t/original/i/12b08457a039e03b8a093cf0a88f3b8b4a9d207660386455d82ca0cb881e86b6/awards.jpg" data-mid="240946472" border="0" src="https://freight.cargo.site/w/1000/i/12b08457a039e03b8a093cf0a88f3b8b4a9d207660386455d82ca0cb881e86b6/awards.jpg" /> Quando seu celular cai em outras mãos, o prejuízo é bem maior que o valor do aparelho. Por isso a BETC HAVAS e a TIM Brasil imaginaram o TIM Block Pin. Um Pin que se conecta ao Smartphone e bloqueia a tela do aparelho caso um se afaste do outro. Ideia e produto realmente relevante na vida das pessoas.When your cell phone falls into other hands, the damage is much greater than the value of the device. That's why BETC HAVAS and TIM Brasil created the TIM Block Pin. A Pin that connects to the Smartphone and blocks the device's screen if one moves away from the other. Idea and product that is truly relevant to people’s lives. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/db78ef5d7ad53df3a0ad2b6c10c94a29315e362a1b2caefd38672ad7e0c1abef/1737988400865.jpeg" data-mid="234710836" border="0" src="https://freight.cargo.site/w/1000/i/db78ef5d7ad53df3a0ad2b6c10c94a29315e362a1b2caefd38672ad7e0c1abef/1737988400865.jpeg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/abe73dc144cfa779de18af17fb2b928c17fe0b81072ebc8a397547559e7a9565/1737842978205.jpeg" data-mid="234710838" border="0" src="https://freight.cargo.site/w/1000/i/abe73dc144cfa779de18af17fb2b928c17fe0b81072ebc8a397547559e7a9565/1737842978205.jpeg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/98c71a3f991d228681d87805b690ebd792e632a0d139929d5b921507c74a1631/1737842978316.jpeg" data-mid="234710839" border="0" src="https://freight.cargo.site/w/1000/i/98c71a3f991d228681d87805b690ebd792e632a0d139929d5b921507c74a1631/1737842978316.jpeg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/da5a0aaaf3bef55b4814389703311508c12aa0c4cd26991eaa7ea7bb0dda3269/1737842978338.jpeg" data-mid="234710840" border="0" src="https://freight.cargo.site/w/1000/i/da5a0aaaf3bef55b4814389703311508c12aa0c4cd26991eaa7ea7bb0dda3269/1737842978338.jpeg" /> <img width="720" height="480" width_o="720" height_o="480" data-src="https://freight.cargo.site/t/original/i/99f10b370e55884b3239cc38e4991ef792117e04423dbae58a64a2537daa6e2a/atim-720x480.png" data-mid="234710925" border="0" src="https://freight.cargo.site/w/720/i/99f10b370e55884b3239cc38e4991ef792117e04423dbae58a64a2537daa6e2a/atim-720x480.png" /> <img width="2048" height="1149" width_o="2048" height_o="1149" data-src="https://freight.cargo.site/t/original/i/3486f631e5d4d25a55585098636fe8fb9df861bfea817746b1bfe2511077e2e5/1737988401179.jpeg" data-mid="234711544" border="0" src="https://freight.cargo.site/w/1000/i/3486f631e5d4d25a55585098636fe8fb9df861bfea817746b1bfe2511077e2e5/1737988401179.jpeg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/9c28ac7ff830c5c1f48577efec5a59fdbd8d2e4df36ae0bc0be459aaacc4ada6/image.jpeg" data-mid="234710898" border="0" src="https://freight.cargo.site/w/1000/i/9c28ac7ff830c5c1f48577efec5a59fdbd8d2e4df36ae0bc0be459aaacc4ada6/image.jpeg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/a36db85635ff029176121f57abc840a5c9e094a28a2d56f87070f6fd6ac9f943/image.jpeg" data-mid="234710899" border="0" src="https://freight.cargo.site/w/1000/i/a36db85635ff029176121f57abc840a5c9e094a28a2d56f87070f6fd6ac9f943/image.jpeg" /> <img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/105a941dbc13f04f642557cdfb1befb96260470026fc4d53a61c10ac3b5ce447/BLOCK-PIN-vinheta.gif" data-mid="234736994" border="0" src="https://freight.cargo.site/w/640/i/105a941dbc13f04f642557cdfb1befb96260470026fc4d53a61c10ac3b5ce447/BLOCK-PIN-vinheta.gif" /> CCSP50º Anuário do Clube De Criação 2025Prata &amp; Bronze Effie Awards Brasil 2025PrataEffie Awards LatAM 2025Shortlist FIAPFestival IberoAmericano de Criatividade 20242x OuroOneShow Merit https://fabianopinheiro.cargo.site/The-Report-Shops Mon, 11 Nov 2024 13:42:57 +0000 Fabiano Pinheiro Portfolio https://fabianopinheiro.cargo.site/The-Report-Shops Em 2023, a TIM lançou duas iniciativas de relevância para a sociedade, como a campanha de Equidade de Gênero e o Projeto "Caminho Delas":In 2023, TIM (one of Brazil'’ top mobile company) launched two projects of relevance to society, such as the Gender Equality campaign and the “Caminho Delas” Project: <img width="1920" height="1730" width_o="1920" height_o="1730" data-src="https://freight.cargo.site/t/original/i/7fe09181bf0f47e4c293c18540411d29f9234b7eed01b2f86d652a6de0f3f0e6/TIM_Caminho-Delas_3-IZA-3.jpg" data-mid="222454200" border="0" src="https://freight.cargo.site/w/1000/i/7fe09181bf0f47e4c293c18540411d29f9234b7eed01b2f86d652a6de0f3f0e6/TIM_Caminho-Delas_3-IZA-3.jpg" /> Loja Segura No Projeto LOJA SEGURA, em parceria com o app Mulheres Positivas, as lojas TIM passarão a funcionar como ambientes seguros, oferecendo apoio e conexão a mulheres em situações de perigo. Lá, elas receberão, em uma sala segura, toda a estrutura para contatar apoio do Estado como delegacias, a Central de Atendimento à Mulher e o Ministério Público. A iniciativa já está operando em 11 lojas TIM no Rio de Janeiro e São Paulo.The Report ShopsIn THE REPORT SHOPS&nbsp;Project, in partnership with the Mulheres Positivas app, TIM stores will function as safe environments, offering support and connection to women in dangerous situations. There, they will receive, in a safe room, the entire structure to contact State support such as police stations, the Women's Assistance Center and the Public Ministry. The initiative is already operating in several TIM stores in Rio de Janeiro and São Paulo. El Ojo de Iberoamerica 2024 2x Bronze 1 Shortlist CCSP 49º Anuário do Clube De Criação 2024 1 Estrela Anuário&nbsp; Effie Awards Brasil 2024 1 Shortlist FIAP Festival Ibero Americano de Criatividade 20242x Prata https://fabianopinheiro.cargo.site/Recycle-your-Attitude Mon, 13 May 2019 13:07:47 +0000 Fabiano Pinheiro Portfolio https://fabianopinheiro.cargo.site/Recycle-your-Attitude <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4b7b3f9e0d9a178c8c231f0e75adc15a6c82b943e8720cb7af4a1e3c0ff0da65/02-peixe.jpg" data-mid="42119150" border="0" src="https://freight.cargo.site/w/1000/i/4b7b3f9e0d9a178c8c231f0e75adc15a6c82b943e8720cb7af4a1e3c0ff0da65/02-peixe.jpg" /> BRIEFINGCriar um projeto de sinalização de rua para a Prefeitura do Rio durante a Rio+20, a conferência da ONU sobre desenvolvimento sustentável. Create a project of street signage for the City Hall of Rio during Rio+20, the UN conference about sustainable development.IDEIANo lugar de cartazes e galhardetes, que iríam contra os princípios da conferência, poluindo a cidade, pensamos em grandes estruturas, produzidas com materiais reciclados, que ficariam em grandes áreas abertas pela cidade e ao longo do translado das comitivas. A matéria-prima saiu de associações de catadores e destino final foram ONGs que utilizam material reciclável.IDEA Instead of posters and banners, which contradicts the conference purposes, polluting the town, we thought in large structures, made with recycled materials, which would stay in large open spaces around the city and along the transfer of entourages. The raw material came from garbage collectors associations and was sent to NGOs who reuses recyclable material after the exposition. RESULTADOA escultura de peixe foi um dos símbolos da Rio+20, foto quase que obrigatória de todos que passaram pela cidade durante a conferência. A repercussão não foi só entre os frequentadores da praia, essa imagem foi compartilhada por pessoas no Instagram, Facebook, sites de notícias e até no site da Saatchi Gallery de Londres. A produção / confecção da escultura ficou a cargo da SRCom.RESULTS The fish sculpture was one of the most iconic symbols of Rio+20, almost obligatory photo of everyone who passed through the city during the conference. The effect was not only among the beach goers. This image was shared by people on Instagram, Facebook, news sites, and even the site of the Saatchi Gallery in London. The production / manufacture of the sculpture was made by SRCom. <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/6b961b25990e2c8761b8cf78e26b9c7b15bbf7d06312e404f54483d0827f5ede/peixe.jpg" data-mid="42119151" border="0" src="https://freight.cargo.site/w/1000/i/6b961b25990e2c8761b8cf78e26b9c7b15bbf7d06312e404f54483d0827f5ede/peixe.jpg" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/295dd1fda81056da6e6b09d8a64c3d47b2da7a81fc833c98d388a96d001724e6/peixe2.jpg" data-mid="42119152" border="0" src="https://freight.cargo.site/w/1000/i/295dd1fda81056da6e6b09d8a64c3d47b2da7a81fc833c98d388a96d001724e6/peixe2.jpg" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/30e611531b62dc751285314acc715e41e9a86fb907ab9d2779a509db2b54827f/peixe3.jpg" data-mid="42119153" border="0" src="https://freight.cargo.site/w/1000/i/30e611531b62dc751285314acc715e41e9a86fb907ab9d2779a509db2b54827f/peixe3.jpg" /> <img width="2760" height="1797" width_o="2760" height_o="1797" data-src="https://freight.cargo.site/t/original/i/40f7e72d4cfd3a0080361d5ae1844f5fd90504c0b51bce09bef26e01d6c5462b/agenciabrasil200612pzbfoto4.jpg" data-mid="42119155" border="0" src="https://freight.cargo.site/w/1000/i/40f7e72d4cfd3a0080361d5ae1844f5fd90504c0b51bce09bef26e01d6c5462b/agenciabrasil200612pzbfoto4.jpg" /> <img width="709" height="2480" width_o="709" height_o="2480" data-src="https://freight.cargo.site/t/original/i/5b2bd61d324829ba1c13d37b39d85462331acd5a218264768cfd7f8741c18b44/PEIXE-CLIPPING-copy.jpg" data-mid="42119158" border="0" src="https://freight.cargo.site/w/709/i/5b2bd61d324829ba1c13d37b39d85462331acd5a218264768cfd7f8741c18b44/PEIXE-CLIPPING-copy.jpg" /> https://fabianopinheiro.cargo.site/Brazil-s-trademark Mon, 13 May 2019 13:07:47 +0000 Fabiano Pinheiro Portfolio https://fabianopinheiro.cargo.site/Brazil-s-trademark <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/072b31348898279060f14cd83a81d2fc013ca2836381834753c1baa800b9e423/RJ-mov.gif" data-mid="42119189" border="0" src="https://freight.cargo.site/w/1000/i/072b31348898279060f14cd83a81d2fc013ca2836381834753c1baa800b9e423/RJ-mov.gif" /> Início de 2011. O Rio vivia uma nova realidade. O estado se tornou um pólo de atração de investimentos públicos e privados. O orgulho estava à mostra por conta com a promissora agenda da cidade. Faltava registrar. No momento, era importante criar uma comunicação que representasse esse ciclo virtuoso e que gerasse união e identificação entre todos. Nascia a Marca RJ.Early 2011.&nbsp;Rio lived a new reality.&nbsp;The state has become attractive for public and private investment. Pride was rising because of the city's promising agenda.&nbsp;To record that moment,&nbsp;it was important to create a communication that this virtuous cycle and that generated union and identification among all.&nbsp;The “Rio de Janeiro- Brasil’s Trademark” was born. <img width="2667" height="1093" width_o="2667" height_o="1093" data-src="https://freight.cargo.site/t/original/i/9b9055bc1ba22cad3f11041816275389a56fe03c95662c8ffebba8c56b5cc818/01.png" data-mid="42119194" border="0" src="https://freight.cargo.site/w/1000/i/9b9055bc1ba22cad3f11041816275389a56fe03c95662c8ffebba8c56b5cc818/01.png" /> Foi criada uma marca única: uma adaptação do tradicional símbolo “registrado” ®, transformando o Rio em marca registrada do Brasil. Com a apropriação desse conceito, o Estado do Rio se torna uma espécie de patrimônio imaterial do país, definido não só pelo seu povo e belas paisagens, mas principalmente por valores como:&nbsp;Paz, Alegria, Inovação e Paixão.A unique brand was created: an adaptation of the traditional "registered" ® symbol, transforming Rio into a registered trademark of Brazil. With the appropriation of this concept, the State of Rio becomes a kind of immaterial patrimony of the country, defined not only by its people and beautiful landscapes, but mainly by values like:&nbsp;Peace, Joy, Innovation and Passion. A CAMPANHA _The campaignOs principais atributos que fazem do Rio a marca registrada do Brasil foram o ponto de partida de uma grande campanha de comunicação. A partir deles foram desenvolvidos filmes publicitários para TV, peças gráficas e spots de rádio exaltando esses valores.The main attributes that make Rio the trademark of Brazil were the starting point of a great communication campaign. From them were developed advertising films for TV, graphic pieces and radio spots showing these values. Anúncios_Print Ads <img width="3402" height="2551" width_o="3402" height_o="2551" data-src="https://freight.cargo.site/t/original/i/22399ce42e63cf3a7bcc9660480f49bd5c53cdc46740ac89431f6b1739702256/Mockup-JOY.jpg" data-mid="114870735" border="0" src="https://freight.cargo.site/w/1000/i/22399ce42e63cf3a7bcc9660480f49bd5c53cdc46740ac89431f6b1739702256/Mockup-JOY.jpg" /> <img width="3402" height="2551" width_o="3402" height_o="2551" data-src="https://freight.cargo.site/t/original/i/a8d10f8ac4dbfacfaa59117dae42cc96a822a93b8cd8370747979d016ef4e77c/MockupSTYLE.jpg" data-mid="114870737" border="0" src="https://freight.cargo.site/w/1000/i/a8d10f8ac4dbfacfaa59117dae42cc96a822a93b8cd8370747979d016ef4e77c/MockupSTYLE.jpg" /> <img width="3402" height="2551" width_o="3402" height_o="2551" data-src="https://freight.cargo.site/t/original/i/d13ac5d36e75d1dd96c1a80adef55f9a0bdf8ed9657d8ed11eb423359e6a0ee5/MockupENERGY.jpg" data-mid="114870745" border="0" src="https://freight.cargo.site/w/1000/i/d13ac5d36e75d1dd96c1a80adef55f9a0bdf8ed9657d8ed11eb423359e6a0ee5/MockupENERGY.jpg" /> <img width="3402" height="2551" width_o="3402" height_o="2551" data-src="https://freight.cargo.site/t/original/i/56ab91a3e43adc3fa14e641bb89cc17a29ad904c308b3358f938f6346ad88ea4/MockupBEAUTY.jpg" data-mid="114870738" border="0" src="https://freight.cargo.site/w/1000/i/56ab91a3e43adc3fa14e641bb89cc17a29ad904c308b3358f938f6346ad88ea4/MockupBEAUTY.jpg" /> <img width="3402" height="2551" width_o="3402" height_o="2551" data-src="https://freight.cargo.site/t/original/i/be0a370b949c99b088d3cc8186e3001826dafa4eac8dc61e9aef1757089a7430/MockupPEACE.jpg" data-mid="114870746" border="0" src="https://freight.cargo.site/w/1000/i/be0a370b949c99b088d3cc8186e3001826dafa4eac8dc61e9aef1757089a7430/MockupPEACE.jpg" /> Filmes _TV films “Inovação” / “Innovation” Loc.: Ingenuity, creativity and boldness are long time trademarks of Rio de Janeiro. We created 
“frescobol” and “futevôlei” here. We fly, stop
time, and create new ideas for fun that
win over the world. We promote talent and entrepreneurs and we are the state that
 currently invests over R$ 1 billion in the field of science. Rio de Janeiro is good at thinking big. RIO DE JANEIRO.&nbsp;Brazil’s Trademark. “Alegria” / “Joy” Loc.: Joy is the most important thing of all, and it is a part of Rio de Janeiro’s landscape. This is the place that invented Bossa Nova, created samba and gave carnival to the world.
No other state has been so sung about, photographed or blessed with such friendly folks. Rio de Janeiro is a state of mind. And this decade we’re happier than ever. RIO DE JANEIRO.&nbsp;Brazil’s Trademark. “Paixão” / “Passion” Loc.: Rio de Janeiro has so many passions that we had to build the largest stadium in the world to house just one of them. We are passionate about the beauty that surrounds us. The openness that defines us. We are passionate about the contagious rhythm of life in Rio de Janeiro. Whatever your passion, it is most than likely you will find a soulmate to enjoy it with. RIO DE JANEIRO.&nbsp;Brazil’s Trademark. “Paz” / “Peace” Loc.: Peace is more than a word. It’s a collective feeling. A common ambition through history despite so many conflicts. We have learned that peace is worth living for. 
In Rio de Janeiro, peace is no longer an impossible dream. It is a good night’s rest without fear and a mother with hope. Peace is a victory entitled to everyone. RIO DE JANEIRO.&nbsp;Brazil’s Trademark. CONTEÚDO _ContentEm paralelo foram criados vídeos para internet, onde personagens davam vida aos atributos: o feirante Mr. Burns representando a Alegria; o cantor Serguei, a Energia; o bibliotecário do Complexo do Alemão, a Paz; entre outros.Além disso, foi criada uma página no Facebook integrada a uma plataforma digital chamada www.novorj.com.br, que permite maior interação entre os moradores do estado e a campanha.Videos were created for Internet, where characters gave life to the attributes: the fairer Mr. Burns representing the Joy; The singer Serguei, the Energy; The Librarian of the “Complexo do Alemão”, Peace; Among others. In addition, a Facebook page was created integrated with a digital platform called www.novorj.com.br, which allows greater interaction between the residents of the state and the campaign. AGENDA _Event agendaA identificação com os atributos da campanha e o desejo de fazer parte da Marca RJ também conquistaram o extenso calendário do estado através de eventos, patrocínios e ativações. Do circuito artístico da ArtRio ao circuito mundial de tênis do ATP Tour, das tendências do FashionRio às novidades literárias da Flip, dos astros do Rock In Rio aos craques do campeonato carioca de futebol, a campanha começava a se expandir.The identification with the attributes of the campaign and the desire to be part of the “Marca RJ” also conquered the state's extensive calendar through events, sponsorships and activations. From ArtRio's artistic circuit to the ATP Tour world tennis circuit, from FashionRio trends to Flip's literary novelties, from Rock In Rio stars to the stars of the Rio de Janeiro football championship, the campaign was beginning to expand. <img width="2667" height="1667" width_o="2667" height_o="1667" data-src="https://freight.cargo.site/t/original/i/725beaf6e9dd3b972b31d19c33671cba4112c6c79997b6f061b068bfe4bc5429/Book-RJ-1920x10803.jpg" data-mid="42119172" border="0" src="https://freight.cargo.site/w/1000/i/725beaf6e9dd3b972b31d19c33671cba4112c6c79997b6f061b068bfe4bc5429/Book-RJ-1920x10803.jpg" /> PARCEIROS _PartnershipA Marca RJ continuava se desenvolvendo. Agora era a vez de Relações Públicas, parceria e co-branding. O objetivo era que empresas ligadas ao estado e produtos de qualidade comprovada pudessem conferir identidade e personalidade à Marca RJ, em uma via de mão dupla na qual os dois lados sairiam ganhando.“Marca RJ” continued to develop. Now it was the turn of PR, partnership and co-branding. The goal was for state-affiliated companies and products of proven quality to confer identity and personality to “Marca RJ” where both sides would win. <img width="2667" height="1667" width_o="2667" height_o="1667" data-src="https://freight.cargo.site/t/original/i/58c2dfa249ea05682a6de15c317fd9fd3ad0caf8c634afa3994f709ac13760fc/Book-RJ-1920x108062.jpg" data-mid="42119176" border="0" src="https://freight.cargo.site/w/1000/i/58c2dfa249ea05682a6de15c317fd9fd3ad0caf8c634afa3994f709ac13760fc/Book-RJ-1920x108062.jpg" /> <img width="2667" height="1667" width_o="2667" height_o="1667" data-src="https://freight.cargo.site/t/original/i/8a7e1b3ee35d19bacab08380b4d9c1453b8e690b3dbd5bbca05cb7df2594e34e/Book-RJ-1920x10806.png" data-mid="42119192" border="0" src="https://freight.cargo.site/w/1000/i/8a7e1b3ee35d19bacab08380b4d9c1453b8e690b3dbd5bbca05cb7df2594e34e/Book-RJ-1920x10806.png" /> DIGITALEm um momento, a Marca RJ deixou de ser propriedade do Governo e passou a ser uma marca do cidadão, de quem é apaixonado pelo Rio de Janeiro e pelos atributos que ele representa. O meio digital foi o principal ambiente da interação, com fotos e comentários. Mas foi apenas o ponto de partida para o engajamento chegar também ao mundo real. Ainda vemos o adesivo RJ em carros, bicicletas, skates, janelas, computadores e nos mais variados lugares.At one point, “Marca RJ” stopped to be owned by the Government and became a brand of the citizen, who is in love with Rio de Janeiro and the attributes it represents. The digital media was the main interaction environment, with photos and comments. But it was only the starting point for engagement to reach the real world as well. We still see RJ stickers on cars, bicycles, skates, windows, computers and in most places. <img width="2667" height="1667" width_o="2667" height_o="1667" data-src="https://freight.cargo.site/t/original/i/905c4331479b42834dd3a343891ada01bc9369d26cf7fd326b9b97ce2466210d/Book-RJ-1920x1080-14.png" data-mid="42119193" border="0" src="https://freight.cargo.site/w/1000/i/905c4331479b42834dd3a343891ada01bc9369d26cf7fd326b9b97ce2466210d/Book-RJ-1920x1080-14.png" /> A página no Facebook conta hoje com mais de 75 mil curtidas de gente que acompanha diariamente todas as atualizações. O site recebeu cerca de quatro mil acessos semanais e o aplicativo que insere um selo com palavras-chave da campanha como Paz, Estilo, Alegria em fotos conta com mais de 5 mil imagens.The page on Facebook counts today with more than 75.000 people who accompany every day updates. The site received about 4.000 hits a week and the application that inserts a label with campaign keywords like “Paz”, “Estilo”, “Alegria” in photos has more than 5.000 images. <img width="4803" height="3228" width_o="4803" height_o="3228" data-src="https://freight.cargo.site/t/original/i/b09399e5768d551c01f034918a27c4326ccf2d19619b79b76de5b60c0ba27083/internet-RJ.jpg" data-mid="42119195" border="0" src="https://freight.cargo.site/w/1000/i/b09399e5768d551c01f034918a27c4326ccf2d19619b79b76de5b60c0ba27083/internet-RJ.jpg" /> https://fabianopinheiro.cargo.site/Equidade Thu, 15 Feb 2024 13:26:52 +0000 Fabiano Pinheiro Portfolio https://fabianopinheiro.cargo.site/Equidade Em 2023, a TIM lançou duas iniciativas de relevância para a sociedade, como a campanha de Equidade de Gênero e o Projeto "Caminho Delas":In 2023, TIM (one of Brazil'’ top mobile company) launched two projects of relevance to society, such as the Gender Equality campaign and the “Caminho Delas” Project: Equidade O vídeo manifesto, para a campanha de Equidade de Gênero, foi apresentado pela @iza, embaixadora da marca e pontua uma mudança na TIM, que se compromete a promover mudanças em todas as suas campanhas e ações daqui pra frente, em prol de uma sociedade mais justa para todas as mulheres.Equity The manifesto video, for the Gender Equality campaign, was presented by @iza, brand ambassador and highlights a change at TIM, which is committed to promoting changes in all its campaigns and actions from now on, in favor of a society fairer for all women. <img width="3800" height="2140" width_o="3800" height_o="2140" data-src="https://freight.cargo.site/t/original/i/3859e0f678e81287a4b0d515e383f8553236ae42b0574dce286ae9fb2f40c275/BVM_TIM-MULHERES_IZAR_R3.jpg" data-mid="204716377" border="0" src="https://freight.cargo.site/w/1000/i/3859e0f678e81287a4b0d515e383f8553236ae42b0574dce286ae9fb2f40c275/BVM_TIM-MULHERES_IZAR_R3.jpg" /> Key Frames <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f023e0a9aba0c47c4483eb516f02dc32dbc1745c2b02a92dc3c1b81c28705482/TIM---Equidade-FRAMES-15.jpg" data-mid="204718266" border="0" src="https://freight.cargo.site/w/1000/i/f023e0a9aba0c47c4483eb516f02dc32dbc1745c2b02a92dc3c1b81c28705482/TIM---Equidade-FRAMES-15.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5efe36b10e5fdf40ddf66cba038bf8f42e213387d77af13062d862b81dfa9394/TIM---Equidade-FRAMES_5.jpg" data-mid="204718267" border="0" src="https://freight.cargo.site/w/1000/i/5efe36b10e5fdf40ddf66cba038bf8f42e213387d77af13062d862b81dfa9394/TIM---Equidade-FRAMES_5.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2b41410151941f278c24bc587b29f639216f3aaf30d7c7d5fb2d9c0d6086963d/TIM---Equidade-FRAMES_6.jpg" data-mid="204718268" border="0" src="https://freight.cargo.site/w/1000/i/2b41410151941f278c24bc587b29f639216f3aaf30d7c7d5fb2d9c0d6086963d/TIM---Equidade-FRAMES_6.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/86e38528e54ade7693e86ae1c99e069ba9a8cd917b3397c689ea575050bfdae6/TIM---Equidade-FRAMES_7.jpg" data-mid="204718269" border="0" src="https://freight.cargo.site/w/1000/i/86e38528e54ade7693e86ae1c99e069ba9a8cd917b3397c689ea575050bfdae6/TIM---Equidade-FRAMES_7.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e9bdbd0846285ab683950c14baca3359d2d23236c1306a1b4dbda93003c99cb4/TIM---Equidade-FRAMES_8.jpg" data-mid="204718270" border="0" src="https://freight.cargo.site/w/1000/i/e9bdbd0846285ab683950c14baca3359d2d23236c1306a1b4dbda93003c99cb4/TIM---Equidade-FRAMES_8.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3688e38304f7a1e52000ce97fde5eaa7a265165b87276896fe11db33328ee81d/TIM---Equidade-FRAMES_10.jpg" data-mid="204718272" border="0" src="https://freight.cargo.site/w/1000/i/3688e38304f7a1e52000ce97fde5eaa7a265165b87276896fe11db33328ee81d/TIM---Equidade-FRAMES_10.jpg" /> https://fabianopinheiro.cargo.site/cidadeolimpica-rio Mon, 13 May 2019 13:07:50 +0000 Fabiano Pinheiro Portfolio https://fabianopinheiro.cargo.site/cidadeolimpica-rio Mais de 10 mil atletas, 3 mil árbitros, quase 30 mil jornalistas e 150 mil pessoas vão trabalhar nos Jogos Olímpicos no Rio em 2016. É como se fosse um réveillon por dia, em vários pontos da cidade. Por esse motivo, criamos uma campanha de conscientização pedindo a população para se planejar antes de sair de casa, acessando o site: cidadeolimpica.rio e convidamos o público a participar da festa a pé, de carro ou transporte público, evitando assim, transtornos no traslado pela cidade. More than 10,000 athletes , 3,000 referees , almost 30,000 journalists and 150,000 people will work at the Olympic Games in Rio in 2016. It's like a New Year's Eve party every day throughout the city. For this reason we have created an awareness campaign asking people to plan yourselves before leaving home in cidadeolimpica.rio website and invite the public to join the party by walk, by car or public transport, avoiding the inconvenience of shuttle around town during the Games. <img width="1920" height="1148" width_o="1920" height_o="1148" data-src="https://freight.cargo.site/t/original/i/ffd238077ce88cb5284392c193f9d5e891af53ece38e05d735af96139a22e8fa/CONE-ref-personagem.jpg" data-mid="42119229" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/ffd238077ce88cb5284392c193f9d5e891af53ece38e05d735af96139a22e8fa/CONE-ref-personagem.jpg" /> O PERSONAGEMUsamos de forma divertida como personagem da campanha, um objeto que irá fazer parte da rotina do carioca durante os Jogos, alterando o seu caminho pela cidade do Rio: o cone de trânsito. THE CHARACTER We used as character, in a funny mood, an object that will be part of the Rio de Janeiro routine during the Games by changing the way people will ride through the city of Rio: the traffic cone. <img width="2178" height="1245" width_o="2178" height_o="1245" data-src="https://freight.cargo.site/t/original/i/71f5e13c50267744ce6c5d15cfb40c29be470e657dbe53a67adf7f9a2611a204/personagem_8.jpg" data-mid="42119224" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/71f5e13c50267744ce6c5d15cfb40c29be470e657dbe53a67adf7f9a2611a204/personagem_8.jpg" /> TV 15" COMMERCIALS Comercials de 15 seg. para TV Copy: Your way will change with the Games.Plan yourself in: cidadeolimpica.rio PRESS Ads <img width="3402" height="2551" width_o="3402" height_o="2551" data-src="https://freight.cargo.site/t/original/i/c2274c0d78e5a74d28383c459e655d3e8efa8669144bb22e915fe831220ec5f3/Mockup-CIDADE-OLIMPICA-swim.jpg" data-mid="114896293" border="0" src="https://freight.cargo.site/w/1000/i/c2274c0d78e5a74d28383c459e655d3e8efa8669144bb22e915fe831220ec5f3/Mockup-CIDADE-OLIMPICA-swim.jpg" /><img width="3402" height="2551" width_o="3402" height_o="2551" data-src="https://freight.cargo.site/t/original/i/941dfb34b07e8e67ed4f0c2de62b4720125450a8128e73bfbeba6dc33c2103cb/Mockup-CIDADE-OLIMPICA-tennis.jpg" data-mid="114896294" border="0" src="https://freight.cargo.site/w/1000/i/941dfb34b07e8e67ed4f0c2de62b4720125450a8128e73bfbeba6dc33c2103cb/Mockup-CIDADE-OLIMPICA-tennis.jpg" />Ads Title: Your way will change with the Games.Plan yourself in: cidadeolimpica.rio OUT-OF-HOME BILLBOARD<img width="4000" height="2800" width_o="4000" height_o="2800" data-src="https://freight.cargo.site/t/original/i/082955402a8bd2460c02b318bcfa58192b42104ccea423096a3984b21399a670/MUB-Cone-Tenis.jpg" data-mid="114879347" border="0" src="https://freight.cargo.site/w/1000/i/082955402a8bd2460c02b318bcfa58192b42104ccea423096a3984b21399a670/MUB-Cone-Tenis.jpg" /> <img width="5000" height="3750" width_o="5000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/b916230a62302d72851b5ab70505025d787d1c8157a13afa5c3a5ef37c5ac7db/MUB-Cone-Natacao.jpg" data-mid="114879421" border="0" src="https://freight.cargo.site/w/1000/i/b916230a62302d72851b5ab70505025d787d1c8157a13afa5c3a5ef37c5ac7db/MUB-Cone-Natacao.jpg" /> OUT-OF-HOME DIGITAL RADIO SPOT 30" Spot de rádio 30 seg. GPS device voice: Do not turn right. Do not turn left. Not this way.That’s it boy! Leave your car at home. Loc.: Your way will change with the Games. Before go out plan yourself in: cidadeolimpica.rioSee the events and a better ride by walk, by car or public transport. https://fabianopinheiro.cargo.site/Puma Mon, 13 May 2019 13:07:51 +0000 Fabiano Pinheiro Portfolio https://fabianopinheiro.cargo.site/Puma "Bolt In Rio" CasePuma sponsors Usain Bolt. This is great. But they can only do 3 activations per year with the athlete. That's a problem. Step 1: Create an internal campaign to bring Usain Bolt to Rio, competing with Puma's marketing and agencies around the world. Step 2: Create a PR agenda with interviews in the Brazil main communication channels. Step 3: We performed brand experience actions across the city. Step 4: Create promo activations for Puma consumers in biggest store in the city. And step by step, it became a successful media case with a great exposure of Puma brand in Brazil despite the low budget available. &gt; Invested budget: US$ 150.000,00 &gt; Returned Media Value: US$ 11,000,000.00 (aproximately) This film was all edited by myself with parts of many web movies as a collage, and has non-commercial purposes. Just to detail work and for fun. https://fabianopinheiro.cargo.site/Pre-Pix Wed, 27 Nov 2024 17:30:30 +0000 Fabiano Pinheiro Portfolio https://fabianopinheiro.cargo.site/Pre-Pix 🤯️&nbsp;A TIM lançou o TIM PRÉ XIP que é o Pré que todo mundo quer 🤯️ <img width="1920" height="654" width_o="1920" height_o="654" data-src="https://freight.cargo.site/t/original/i/904b7f1bd3185ec58520be1933f22ae282d50b07f5dfa87de5cdd8d32f0bcb4a/GIF.gif" data-mid="222575435" border="0" src="https://freight.cargo.site/w/1000/i/904b7f1bd3185ec58520be1933f22ae282d50b07f5dfa87de5cdd8d32f0bcb4a/GIF.gif" />E para aproveitar essa oferta ela invadiu a nossa campanha inteira... Invadiu nosso filme Invadiu nossos OOHs Invadiu nosso digital Invadiu nossos merchans Invadiu o Social E depois?